The One When I Built a Competitive Advantage

The problem: Our products weren’t showing up in ChatGPT or Claude recommendations, which felt less than ideal considering search changed seemingly overnight.

The remedy: Build bottom-of-funnel content designed to make AI engines understand exactly where our products belong and think, “you know what - I like her.”

The result: Became the top-referenced product across every major category query in generative AI search.

The details: As buying behavior increasingly started shifting away from old-school search to AI answers, I noticed a growing problem: our products weren’t being recommended when prospects searched for solutions in our category through platforms like ChatGPT and Claude.

Being invisible in the future of search seemed like not the best idea.

Rather than treating AI search as some mysterious algorithm game, I focused on strengthening the type of content most likely to influence recommendation engines. I built highly structured, bottom-of-funnel content designed to establish category authority and product relevance.

I created the things the robots love: I led the development of feature comparison landscape charts, direct 1:1 competitor comparison pages, and high-intent blog content focused on category-specific buyer queries. At the same time, I prioritized backlink development and maintained a consistent publishing schedule to strengthen domain authority.

The strategy wasn’t flashy. I’ve got no growth hacks to share. No secret AI prompt buried somewhere in a Reddit thread.

Just consistent, intentional work focused on helping the robots understand exactly what our product did and where it belonged in the market.

After roughly six months of execution, the product became the top recommended solution across major category searches in both ChatGPT and other AI platforms, outperforming competitors in the exact channels increasingly shaping how buyers research software.

Grateful the AI gods rewarded the hard work.