I’m not a regular marketer.
I’m a growth marketer.
Meet the B2B growth marketing executive for startups and scaling departments that you’ll have a blast working with.
Built, Not Borrowed
I’ve built structure & success where there is none throughout my career.
✓ Built marketing departments from scratch
✓ Helped create 31% YoY growth
✓ Increased web traffic 304% H1 to H2
✓ Managed multi-million-dollar acquisition budgets
✓ Led global marketing teams
✓ Increased website conversions 1,178%
Need a marketing leader who knows how to make companies grow without blindly throwing money at the problem? Hi, I’m Whitney, a marketing executive, growth strategist, and builder.
I build brands, departments, go-to-market strategies, and demand generation systems for B2B companies ready to scale beyond the copy+paste strategies, all while sipping on my beloved Crystal Light Caffeine.
I’ve increased web traffic by 304%, decreased CPL by 74.5%, and been a part of the leadership team that grew the company 31% YoY.
I’ve built marketing departments from scratch, creatively testing my way to success.
Managed multi-million-dollar acquisition budgets. Deep pockets are pretty fun.
Led go-to-market strategy for enterprise and self-service SaaS products.
Scaled teams across multiple continents.
Built brands that didn’t previously know what they wanted to be when they grew up.
I’ve spent most of my career solving complicated growth problems in industries most marketers would call boring. But making it fun is my bread and butter.
The marketing executive who builds growth systems that scale
The Gorilla-Thumping-Chest Section
i.e. People like working with me, see?
“She brings a rare combination of strong judgment, high energy, and genuine care for the people around her. Whitney has a knack for turning ideas into action and building trust along the way.”
— RevOps Manager, worked together on different teams“Whitney is a hands-on leader in every way: she rolls up her sleeves and works alongside her team rather than directing from a distance. She was in the thick of every project, and the results show it.”
— Sr Content Marketer, reported to me“Whitney’s presence extended beyond Marketing and was a strong leader throughout the organization. She was often a cultural piece to the company’s culture, pulling people out of their shells and engaging with the business.”
— Head of Finance, worked together on different teams“What stands out most is her willingness to take ownership and see things through. When Whitney commits to something, she follows through and puts in the effort to get it done. She is adaptable, resourceful, and someone you can count on.”
— Director of Corporate Initiatives, worked together on different teams“What distinguishes her is the unique blend of creative clarity and disciplined execution. She not only aligns the team around innovative ideas but also refines them, maintaining high standards until the work achieves tangible results.”
— Web Designer, reported to me“Working with Whitney over the past few years has given me a clear perspective of what separates a good marketing team vs great…Whitney is someone you want in the room when it matters. Highly recommend.”
— VP Business Development, worked together on same teamMore About Me
I didn’t choose the marketing life, the marketing life chose me.
Whitney, The Marketer
B2B Marketing Executive, Growth Strategist & BuilderI love building brands and marketing departments. And Blistex. And Crystal Light Caffeine.
My marketing career kicked off with a high school internship when I had that “This is what I want to do with my life” lightbulb moment. And I’ve been here ever since.
I’m scrappy, driven, and a blast at trade shows. I know how to build marketing motions without a playbook and how to create structure where there is none.
I’ve driven results with a 7-figure ad budget but have also grown brands with little more than vibes. I can balance wild ideas with tried-and-true methods. I know how to generate pipeline.
And I’m ready to do it again.
This is the Part Where I Tell You How to Work with Me
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Need someone to build a marketing function instead of just running campaigns? Whether you're starting from scratch or finally bringing marketing in-house, I've built the team, the systems, the strategy, and the engine that turns marketing into a growth function. And I'd love to do it again.
I’m actively looking for my next role as a VP-level executive. My experience is focused in B2B marketing for software and startups in traditional industries challenging the status quo. I’ve pioneered multiple roles throughout my career: walking into a blank slate or a chaotic environment is where I do my best work.
Sound like someone you’re looking for? Let’s connect! -
No open role? No project? Just want to connect with another marketer who gets way too excited about strategy and brands? Or maybe just want to debate Blistex vs Chapstick? Count me in. Find me on LinkedIn and slide into my DMs. I'm always up for talking shop, swapping ideas, or making new friends on these interwebs.
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